VISUAL STORYTELLING
End-to-end video production built around real people, interviews, and experiences.
INTERVIEWS · VIDEO PRODUCTION · EVENT STORIESHi, I’m Jiaqi Li.
I’m curious about what makes people stop, pay attention, and connect with an idea.
With a background in digital media and communication, I turn that curiosity into audience-led strategy, editorial content, social campaigns, and visual stories.
M.C.D.M., University of Washington · B.A. in Communication · Minor in English
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01 — WHAT I DO
Where marketing meets storytelling.
STRATEGY & INNOVATION
Audience research and strategic thinking translated into clear, tangible product and brand concepts.
RESEARCH · PRODUCT STRATEGY · INTEGRATED MARKETINGCONTENT & COMMUNICATION
Platform-specific content and editorial stories shaped for different digital audiences.
DIGITAL CONTENT · SOCIAL · EDITORIAL02 — SELECTED WORK
Selected work
Projects across social, video, storytelling, and strategy.
03 — PROFESSIONAL EXPERIENCE
Experience
UNIVERSITY OF WASHINGTON · COMMUNICATION LEADERSHIP · SOCIAL MEDIA VIDEO PRODUCER · OCT. 2025–JAN. 2026
Produced and directed a 7-minute SOLA promotional film, managing concept development, three days of filming, interviews, editing, and stakeholder revisions.
DUKE KUNSHAN UNIVERSITY · DIGITAL MARKETING & COMMUNICATION INTERN · MAR.–JUN. 2025
Created social posts, graphics, and short-form videos generating 50,000+ views and contributing to 10% growth in engagement and followers.
SUZHOU MDHC PRECISION COMPONENTS · SOCIAL MEDIA & CONTENT INTERN · OCT. 2024–FEB. 2025
Managed content across two international platforms and localized 30+ English pieces across five product categories for U.S. and European audiences.
BTW MEDIA / LARUS LIMITED · OFFICIAL REPORTER · JUN.–SEP. 2024
Produced 300+ AI-focused content pieces, developed stories reaching 5,000+ views, and interviewed AI startup and industry professionals at AIGC Shanghai.
04 — EDUCATION & LEADERSHIP
Built through communication.
UNIVERSITY OF WASHINGTON
Master of Communication in Digital Media · Sep. 2025–Aug. 2026
Coursework includes digital media branding and marketing, communication leadership, user experience design, emergent platforms, inclusive design, and information architecture.
UNIVERSITY OF WASHINGTON
Bachelor of Arts in Communication · Minor in English · Sep. 2020–Jun. 2024
Coursework includes public relations, intercultural communication, interviewing, statistics for social science, and technology and culture.
CSSA, UNIVERSITY OF WASHINGTON
Public Relations Team Lead · May 2021–Jun. 2024
Led WeChat content and promotional strategy, producing 10+ articles, 20+ posts, and 20+ performance reports that generated 20,000+ reads and 1,000+ new followers.
05 — RESUME
Want the full picture?
Experience, education, and skills—at a glance.
VIEW RESUME · DOWNLOAD PDF06 — CONTACT
Let’s create something meaningful.
Open to digital marketing, social media, content, and communications opportunities.